Mumbai Startup Cuts Video Production Costs by 60% Using AI Technologies

Mumbai, October 28, 2024 – SBN Media Mumbai (also known as Sixteen By Nine Media Mumbai) is a Video Production start-up in Mumbai that is shattering traditional video production norms. The company claims that AI generated videos and brand films are completed in days rather than weeks, while slashing production costs by up to 60%. This breakthrough comes as the global AI video market is expected to grow over $3 billion by next year, leaving traditional production houses and marketing departments scrambling to adapt to the digital AI revolution.

Roofix Fasteners AI Video: https://youtu.be/ucgrdx1UmDc

Roofix Fasteners commissioned SBN Media Mumbai to produce an AI brand film that demonstrates the transformative potential of this technology. “Traditional video production is experiencing a seismic shift,” says Gourav Ghosh, Producer at SBN Media Mumbai. “Our AI videos deliver professional-grade content faster and more cost-effectively than ever before, fundamentally changing what’s possible to achieve in commercial video production.”

AI Brand Films by SBN Media Mumbai

While AI generated video production offers significant cost advantages, industry experts emphasize that achieving professional results requires specialized expertise. “There’s a common misconception that creating videos with AI is simply pushing a button,” explains Gourav. “In reality, it demands a unique blend of technical proficiency, creative vision, and deep understanding of AI tools. Our team at SBN Media Mumbai has developed specific skills in prompt engineering, AI model optimization, and hybrid production techniques to ensure consistently high-quality outputs.”

SBN Media Mumbai

This technological advancement is creating ripples across the video production industry. While AI-generated content offers unprecedented advantages in terms of cost-effectiveness and rapid turnaround times, it also necessitates a fundamental rethinking of traditional production roles.

Breaking Geographic Barriers with AI Video Production

The innovation in AI video creation by SBN Media Mumbai isn’t just changing timelines and budgets – it’s eliminating geographic constraints entirely. Companies can now access world-class video production services regardless of their location, with AI technology enabling seamless collaboration across borders.

“One of the most significant advantages of using AI for ad film production is the flexibility and creative freedom it offers”, notes Shailesh Rojatkar, content head at SBN Media Mumbai. “With AI, we can easily create any location or setting we need, without the constraints of traditional on-location shooting. This unlocks several advantages in scripting and enables us to bring our vision to life more efficiently and cost-effectively.”

“Whether you’re a startup or an established corporation, AI brand films offer a level of quality and efficiency that was previously unattainable. Production houses in India can now confidently serve clients from any corner of the globe,” he adds, further emphasizing how AI-driven solutions are reshaping the industry’s approach to creativity and production timelines.

Transforming the Production Process

The revolutionary approach implemented by SBN Media Mumbai represents a significant departure from traditional video production workflows. Instead of requiring extensive crew, equipment, and location shooting, AI-generated content allows for rapid iteration and real-time adjustments.

“Our experience with Roofix Fasteners has shown that AI-generated content can effectively communicate complex B2B messaging,” explains Gourav. “The technology allows us to create detailed product demonstrations, technical explanations, and professional presentations without the logistical challenges of traditional production methods.”

Client Success and Market Response

The Roofix Fasteners project showcases how B2B companies can leverage AI ads for maximum impact. “The AI-generated content exceeded our expectations while remaining cost-effective,” says Hitesh Parmar, Marketing Director at Roofix Fasteners. “The rapid iteration capability was particularly valuable for our marketing needs.”

Market Impact and Future Implications

Recent analysis shows the transformative impact of AI video production:

• Production costs reduced by up to 60%
• Production timelines shortened from weeks to days
• 85% of clients report exceeded expectations
• 67% of B2B companies are considering AI Brand Films

As AI technology continues to evolve, industry experts predict further innovations in video production capabilities. The success of projects like the Roofix Fasteners brand film suggests that AI-generated content is rapidly moving from experimental technology to a mainstream production tool, with SBN Media Mumbai leading the charge in this transformation.

About SBN Media

SBN Media Mumbai (Sixteen By Nine Media Mumbai) is a pioneering video production company specializing in AI Brand Films and AI Ads. Combining creative expertise with cutting-edge AI technology, we’re transforming how businesses communicate through video.

For more information, please contact:

Gourav Ghosh
SBN Media Mumbai
Phone: +91 9833650364
Email: gourav@sbnmedia.in